Privacy Policy

Lineage Roofing LLC (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data. By using our website (www.lineageroof.com), you agree to the practices described here.

1. Who We Are

Lineage Roofing LLC is a licensed roofing contractor serving Flagler, St. Johns, and Volusia Counties in Florida. We specialize in roof replacements, repairs, and new construction for residential and commercial clients.

• Business Name: Lineage Roofing LLC
• License: CCC1335677
• Phone: 386.237.1554
• Email: info@lineageroof.com
• Location: Florida (Flagler, St. Johns & Volusia Counties)

For privacy-related questions or requests, contact us at: info@lineageroof.com

2. What Data We Collect and Why

a) Contact & Estimate Form Submissions

When you submit a contact or estimate request form, we collect:

• Your name
• Your email address
• Your phone number (if provided)
• Your property address or service location (if provided)
• Any project details or message you include

Legal basis (GDPR): Legitimate interest and pre-contractual steps (Article 6(1)(b) and (f)).
Purpose: To respond to your inquiry, schedule an estimate, and potentially enter into a service agreement.

b) SMS / Text Message Communications

If you provide your phone number and consent to receive text messages, we may send you appointment reminders, estimate follow-ups, and project updates via SMS. Message frequency varies.

• You may opt out at any time by replying STOP to any text message.
• Reply HELP for assistance or contact us directly at info@lineageroof.com.
• Message and data rates may apply depending on your mobile carrier and plan.
• We do not share your phone number with third parties for their own marketing purposes.

By providing your phone number and submitting our forms, you expressly consent to receive text messages from Lineage Roofing LLC in accordance with the Telephone Consumer Protection Act (TCPA). Consent is not a condition of purchase or service.

c) Analytics Data

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics collects data such as:

• Pages visited and time spent on each page
• General geographic location (country/region level)
• Device type, browser, and operating system
• Traffic source (how you found our site)
• Interactions such as button clicks and form starts

This data is collected via cookies and is processed by Google LLC. Google may transfer and store this data on servers in the United States. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Legal basis (GDPR): Legitimate interest (Article 6(1)(f)) — to improve website performance and user experience.

d) Automatically Collected Data

When you visit our site, our hosting provider and server logs may automatically collect:

• IP address
• Browser type and version
• Pages visited and time spent
• Referring URL
• Date and time of visit

Legal basis (GDPR): Legitimate interest (Article 6(1)(f)) — to maintain website security and performance.

e) Google Maps & Reviews Data

Our website uses the Google Places API to display Google Reviews and may embed Google Maps. When you interact with these features, Google may collect data about your device and interaction in accordance with Google’s Privacy Policy. We do not control or have access to data collected by Google through these services.

f) Cookies

Our website uses cookies. See Section 6 for full details.

g) Comments

If our site allows comments, when you leave a comment we collect your name, email address, website (if provided), IP address, and browser user agent. An anonymized hash of your email may be sent to Gravatar to check for a profile image. See Gravatar’s privacy policy.

h) Media Uploads

If you upload images to our site (e.g., photos of your roof), avoid including embedded location data (EXIF GPS). Visitors may be able to extract location data from uploaded images.

3. How We Use Your Data

• To respond to inquiries and provide free roofing estimates
• To schedule and manage roofing service appointments
• To send project updates or follow-up communications related to your inquiry
• To send SMS appointment reminders and project updates (with your consent)
• To analyze website traffic and improve our online presence via Google Analytics
• To display Google Reviews on our website
• To maintain the security and functionality of our website
• To comply with legal and contractor licensing obligations

We do not sell your personal data. We do not use your data for automated decision-making or profiling.

4. Who We Share Your Data With

We do not sell or rent your personal information. We may share data with trusted third-party service providers who assist us in operating our website and business, including:

• Web Hosting Provider: WP Engine — stores website data on our behalf.
• Email Service Provider: Google Workspace (Gmail) — used to deliver and manage email communications.
• Contact & Estimate Form Plugin: Gravity Forms — processes form submissions. Form data is stored in our WordPress database.
• Analytics Provider: Google LLC (Google Analytics 4) — collects anonymized website usage data to help us understand visitor behavior. See Google’s Privacy Policy.
• Maps & Reviews: Google LLC (Google Places API / Google Maps) — used to display business reviews and maps. See Google’s Privacy Policy.
• Spam Detection: Visitor comments may be checked through Akismet, an automated spam detection service.

All third-party providers are contractually obligated to handle your data securely and only for specified purposes. We may also disclose your information if required by law, court order, or to protect our legal rights.

If you request a password reset, your IP address will be included in the reset email.

5. How Long We Retain Your Data

• Contact & estimate form submissions: Retained for 2 years after last contact, then deleted unless a service relationship was established.
• Client project records: Retained for 7 years for business, warranty, and tax record purposes, then securely deleted.
• SMS consent records: Retained for the duration of the service relationship and for 4 years thereafter to demonstrate TCPA compliance.
• Analytics data: Google Analytics data is retained per Google’s standard retention settings (default 14 months). We do not store raw analytics data on our own servers.
• Comments: Retained indefinitely to allow recognition and automatic approval of follow-up comments. You may request deletion at any time.
• Server logs: Typically retained for 30–90 days by our hosting provider.
• Cookies: See Section 6 for individual cookie durations.

6. Cookies

Cookies are small text files stored on your device. We use the following types:

Strictly Necessary Cookies

These are required for the website to function and cannot be disabled.

• WordPress session cookies — set when you log in; last 2 days (or 2 weeks if “Remember Me” is selected).
• Login preference cookies — store screen display choices; last 1 year.
• Comment cookies — if you opt in when leaving a comment, your name, email, and website are saved for 1 year.

Analytics Cookies

• Google Analytics (_ga, _ga_*, _gid) — used to distinguish users and track sessions. The _ga cookie lasts 2 years; _gid lasts 24 hours. These cookies send data to Google’s servers in the United States.

Functional Cookies

• Gravity Forms may set session tokens for form processing. These are temporary and discarded when your browser session ends.

You can control or delete cookies through your browser settings. Note that disabling cookies may affect site functionality. For more information visit allaboutcookies.org.

7. Embedded Content from Other Websites

Pages on our site may include embedded content (videos, maps, social feeds, etc.). Embedded content from other websites behaves exactly as if you had visited that website directly. Those websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that content.

8. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or United Kingdom, you have the following rights regarding your personal data:

• Right of Access — Request a copy of the personal data we hold about you.
• Right to Rectification — Request correction of inaccurate or incomplete data.
• Right to Erasure — Request deletion of your personal data, subject to legal retention obligations.
• Right to Restrict Processing — Request that we limit how we use your data in certain circumstances.
• Right to Data Portability — Request your data in a structured, machine-readable format.
• Right to Object — Object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent — Where processing is based on consent (including SMS), withdraw it at any time without affecting prior processing.
• Right to Lodge a Complaint — File a complaint with your local data protection authority. In the UK, contact the ICO. In the EU, contact your national supervisory authority.

To exercise any of these rights, contact us at info@lineageroof.com. We will respond within 30 days.

9. Your Rights Under CCPA (California Residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we hold about you.
• The right to opt out of the sale of your personal information. We do not sell personal information.
• The right to non-discrimination for exercising your privacy rights.

To submit a CCPA request, contact us at info@lineageroof.com. We will respond within 45 days.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal data, including SSL/TLS encryption, secure hosting, and limited access to personal data on a need-to-know basis. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. International Data Transfers

Our website is hosted and operated in the United States. If you are accessing our site from outside the US, your data may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. If you are in the EEA or UK, we ensure appropriate safeguards are in place for any international transfers in accordance with GDPR requirements.

12. Children’s Privacy

Our website is not directed at children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal data from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

14. Accessibility

We are committed to ensuring our website is accessible to all users. If you experience any difficulty accessing content on our site or have questions about accessibility, please contact us at info@lineageroof.com and we will work to provide the information in an alternative format.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised “Last Updated” date. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

16. Contact Us

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact: